We help brands in grocery win digital shelf space

A retail media agency built by brand operators, with the strategic & tactical know-how to win in grocery

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“QBR Media has been an invaluable strategic partner, guiding our test-and-learn approach to understand how shifts in ad spend can impact our ROAS, new-to-brand buyers, and market share.”

Emily J.

Dir. Retail

"QBR Media are the go-to experts for retail media. They’re fast, effective, and deliver results with no fluff. What sets them apart is their willingness to go beyond the scope—offering creative solutions and ideas that genuinely add value. Simply put, they get sh*t done and are great people to work with!”

Dennis Katsnelson

VP of Marketing, Ithaca Hummus

QBR Media were great partners in helping us grow our Instacart business - and even more so in uncovering key insights into our brand and category performance. We truly felt like we were on the journey together, working hand in hand throughout the process.

Casey Blades

Senior Shopper Marketing Manager

"Working with QBR Media levelled up my retail media knowledge in a way I didn't expect. The education alone has been worth it."

Kevin Callanan

Head of Growth @ Mezcla

Platforms We Manage

What you’ll get

Your engagement will be customized to suit your business context and needs, but here’s a sample of the outputs you can expect to receive from us.

Overall ROAS target calculation

Based on your goals, we’ll work with you to create a range of what your ROAS targets should be.

Want to be more conservative? We’ll aim to at least breakeven on first purchase.

Want to be more aggressive? We’ll tell you how many repeat purchases you’ll need and if it’s realistic.

Paid media budget

We’ll recommend spend for each retailer and campaign based on performance and opportunity.

If a particular retailer is performing well, we’ll suggest reallocating budget from lower performing channels to maximize results.

Data & Reporting

You’ll have access to comprehensive reporting for each retailer, giving you visibility into all the key metrics and trends over time.

This will help you evaluate the balance between ROAS, New-To-Brand %, Cost Per Units Moved, Digital Share of Voice, and more.

Paid retail media roadmap

Retailers are frequently launching new ad inventory options. We stay up-to-date so you don’t have to.

We’ll provide a prioritized list of experiments to test so we know what doesn’t work, and what does for your specific brand.

Incrementality Tests

It's best not to solely trust ad attributed revenue reported by the platforms.

That's why for the platforms that provide a source of truth reporting (Target, Walmart, WFMOA, etc) -- we will run incrementality tests so you know how much it costs to sell each incremental unit.

Bi-Weekly Reporting

We provide bi-weekly reports to keep you informed on performance trends both mid-month and at month’s end.

These aren’t just automated reports filled with generic charts—instead, you’ll receive an executive summary detailing results, strategic insights, and specific recommendations or requests to drive your business forward.

Slack Trackers

Our internal team receives performance updates every Monday, Wednesday, and Friday.

We strive on identifying and solving issues before you even know about it (you’ll find out about it in the bi-weekly reporting).

Built by the team behind Kettle & Fire’s retail media growth

We started QBR Media after years of growing Kettle & Fire from zero to 22,000+ stores nationwide. Along the way, we tried everything to drive in-store velocity—Meta ads, influencer campaigns, streaming TV, traditional trade spend and expensive sampling campaigns. But most of those channels lacked one key thing: measurable, attributable impact on retail sales.

That changed in 2019, when Instacart launched its ad platform. We were among the first brands to test it—and we quickly saw how digital retail media could drive real-world shelf velocity. There was finally an online platform that was fulfilled by pulling directly from store shelves. Today, every major grocery retailer has its own retail media network, with new ad products rolling out each quarter. But navigating them requires a deep understanding of what actually works—and what’s just noise.

That’s why we built QBR Media, to give emerging brands a better path. One rooted in firsthand experience, with the rare mix of strategic and tactical know-how to turn retail media into a scalable growth engine.

— Niccolo Gloazzo & Wilson Hung

Meet the full team