Brand Director
Amalia brings 10+ years of media experience helping national CPG and wellness brands grow through full-funnel strategy spanning retail media, eCommerce, national TV, and programmatic. Her retail media expertise covers Amazon, Walmart Connect, Instacart, Criteo, Kroger, and more — from strategy and investment planning through hands-on activation and measurement. Before joining QBR, she was a Partner at a New York media agency, where she led the eCommerce practice and directed retail media strategy across 10+ platforms for national CPG brands.